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Adrian Read
- Director of the Board
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Adrian Read has been tasting and assessing wine for more
than 30 years. He is a former editor of Australian Gourmet magazine
(now Gourmet-Traveller) and was for many years a consultant to
Penfolds, Wyns Coonawarra Estate and other wine companies large and small.
He originated (1991) and until 2000 ran the Penfolds Wine Clinic program and
also co-wrote three editions of The Rewards of Patience, the official
tasting and cellaring guide to Penfolds wines. He is an executive director
of the wine direct marketing company Wine IQ.
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Consultant to Heritage Fine Wines 2001-2004. Wine
selection; controlled label program; editorial services.
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Director and partner:
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Read McCarthy Group (public relations and marketing
consultancy)
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Founded 1986; sold interest to partner Craig McCarthy 2001.
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Director: Read Marketing
& Communication Pty Limited (from 2001)
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Director: Wine IQ Pty
Limited (2005)
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